Pamela Levine

Pamela Levine is head of marketing for Disney Branded Television and National Geographic Content. In this role, Levine leads an integrated internal agency across brand and creative marketing, strategy, publicity, media planning, digital/social, events, talent relations and awards, supporting content created for Disney+, as well as the Disney- and National Geographic-branded linear networks.

Levine is a business leader and marketing innovator with a strong track record of building successful entertainment franchises, launching and managing global brands, and leading large and diverse marketing organizations across digital and traditional media. She joins Disney directly from the VC-backed tech company BookClub.com, where she served as chief marketing officer for the consumer-facing digital platform. Prior to BookClub.com, Levine was president of Worldwide Theatrical Marketing at Twentieth Century Fox Film, where she led campaigns for award-winning box office hits, including “Hidden Figures,” “Logan,” “Murder on the Orient Express,” “The Greatest Showman, “Deadpool 2” and “Bohemian Rhapsody.”

Previously, Levine served as chief marketing officer at HBO, overseeing all marketing strategy; program and brand advertising; social and digital marketing; and licensing, merchandising and e-commerce for both HBO and Cinemax. Her team drove both awards and massive viewership for series including “Game of Thrones,” “True Detective,” “Girls,” “Silicon Valley” and “Last Week Tonight with John Oliver.” Levine also played an integral role in HBO’s digital platform strategy, including HBO.com, HBOGO, and the launch of standalone streaming service HBONOW. She also created the first multicultural marketing division at HBO.

Prior to HBO, she held several positions at Twentieth Century Fox Film, including co-president of Domestic Film Marketing, where she spearheaded the launch and growth of blockbuster franchises including “X-Men,” “Ice Age” and “Night at the Museum”; and her team delivered breakthrough campaigns for movies as diverse as “The Devil Wears Prada,” “Alvin and The Chipmunks,” “The Simpsons Movie” and “Avatar.”

Levine holds a Bachelor of Arts in psychology from Boston University. She will be based in Burbank, California, while also spending time in the District of Columbia where National Geographic is based.