ABC News Studios is taking a behind-the-scenes look at the sneaker industry in the new series “Grails,” set to premiere Wednesday, Dec. 14, on Hulu. The six-part series profiles entrepreneurs Earl Cooper and Olajuwon Ajanaku, former Morehouse College golf champions who created the lifestyle brand Eastside Golf to promote diversity on the golf course.
Directed and produced by Hannah Storm and her production company, Brainstormin’ Productions, the series follows the two young Black creators who strike a once-in-a-lifetime opportunity to partner with Nike, Inc.’s Jordan Brand in designing an innovative line of golf sneakers and apparel to be worn on and off the course. Their brand, Eastside Golf, is epitomized by a logo of a Black golfer, a unique insignia that they hope will disrupt the industry by authentically inspiring a community to break down barriers, aspire for excellence, and create a future where we all belong.
