Press release - Ratings
December 27, 2023
‘Good Morning America’ Ranks No. 1 in Total Viewers
‘GMA’ Increases Week to Week Across the Board
Season to Date, ‘GMA’ Ranks as the No. 1 Morning Newscast for 12 Straight Years
ABC News/Heidi Gutman*
“Good Morning America” ranked as the morning’s No. 1 newscast in Total Viewers (2.922 million) for the week of Dec. 18, 2023, based on Live + Same Day Data from Nielsen Media Research. “GMA” outdelivered NBC’s “Today” (2.786 million) by 136,000, more than doubling its lead versus the previous week (+106%; vs. 66,000).
“GMA” turned in across-the-board increases week to week: Total Viewers (+2% – 2.922 million vs. 2.871 million), Adults 25-54 (+4% – 544,000 vs. 521,000) and Adults 18-49 (+3% – 361,000 vs. 351,000).
“GMA” narrowed its margins versus “Today” compared to the previous week in Adults 25-54 (-7% – 154,000 vs. 165,000)and Adults 18-49 (-13% – 125,000 vs. 144,000).
Season to date, “GMA” (3.016 million) is ranking as the No. 1 morning newscast in Total Viewers for the 12th straight year — since the 2012-2013 season. “GMA” is leading NBC’s “Today” (2.823 million) by 193,000.
During the week, “GMA” (2.922 million, 544,000 and 361,000, respectively) beat “CBS Mornings” (2.223 million, 443,000 and 288,000, respectively) in Total Viewers (+699,000), Adults 25-54 (+101,000) and Adults 18-49 (+73,000).
NOTE: On Friday (12/22/23), “CBS Mornings” was retitled to “CBS Morn,” and “Today” was retitled to “Today-TS” due to Christmas weekend. The retitled telecast is excluded from the weekly and season averages. CBS’ and NBC’s weekly averages are based on four days (Monday-Thursday).
Emmy® Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. EST) on ABC. Simone Swink is the executive producer.
MORNING NEWS (Week of Dec. 18, 2023):
| TOTAL VIEWERS | ADULTS 25-54 | ADULTS 18-49 | HOUSEHOLDS | |
| GOOD MORNING AMERICA | 2,922,000 | 0.4/10; 544,000 | 0.3/9; 361,000 | 2.0/12 |
| TODAY | 2,786,000 | 0.6/13; 698,000 | 0.4/12; 486,000 | 1.9/12 |
| CBS MORNINGS | 2,223,000 | 0.4/ 8; 443,000 | 0.2/ 7; 288,000 | 1.5/10 |
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD Current Week (w/o 12/18/23), Previous Week (w/o 12/11/23) and Year-Ago Week (w/o 12/12/22). Most Current Data Stream: 2022-2023 Season (9/25 – 12/24/22) and 2022-2023 Season (9/19 – 12/17/22). Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.
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ABC News Media Relations
Brooks Lancaster
brooks.lancaster@abc.com
Jordan Littlejohn
jordan.littlejohn@abc.com
Pons Rongavilla
ponciano.rongavilla@disney.com