Press release - Ratings
February 25, 2025
‘GOOD MORNING AMERICA’ IS THE NO. 1 MORNING PROGRAM, WINNING TOTAL VIEWERS AND DRAWING ITS LARGEST AUDIENCE IN 6 WEEKS
For the Second Week in a Row, ‘GMA’ Grows Across the Board Week to Week and Hits 3-Month High in Adults 25-54
‘GMA’ Cuts Its Margins Week to Week and Year to Year With ‘Today’ in Both Adult Key Demos
“Good Morning America” ranked No. 1 in Total Viewers (2.785 million) for the week of Feb. 17, 2025, based on Live+Same Day Data from Nielsen Media Research. “GMA” beat NBC’s “Today” (2.772 million).
- For the second straight week, “GMA” improved on the previous week across the board: Total Viewers (+1% – 2.785 million vs. 2.752 million), Adults 25-54 (+4% – 506,000 vs. 487,000) and Adults 18-49 (+9% – 331,000 vs. 303,000). “GMA” drew its largest overall audience in 6 weeks while hitting a 3-month high in Adults 25-54 — since weeks of 1/6/25 and 11/18/24, respectively.
- “GMA” narrowed its gaps with “Today” week to week in Adults 25-54 (-9% – 144,000 vs. 158,000) and Adults 18-49 (-11% – 102,000 vs. 114,000), marking its closest performance in the key Adult news demo in 7 months — since w/o 7/22/24.
- “GMA” cut its year-to-year margins with “Today” by double digits in Adults 25-54 (-11% – 144,000 vs. 161,000) and Adults 18-49 (-17% – 102,000 vs. 123,000).
- “GMA” (2.785 million, 506,000 and 331,000, respectively) defeated “CBS Mornings” (1.998 million, 341,000 and 216,000, respectively) in Total Viewers (+787,000), Adults 25-54 (+165,000) and Adults 18-49 (+115,000). “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 for the last 1,361 weeks overall — since w/o 1/18/99.
NOTE: On Monday (2/17/25), all three programs were coded as specials. The telecasts are excluded from the weekly and season averages. ABC’s, CBS’ and NBC’s weekly averages are based on four days (Tuesday-Friday).
Emmy® Award-winning “Good Morning America,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. EST) on ABC. Simone Swink is the senior executive producer.
MORNING NEWS (Week of Feb. 17, 2025):
| TOTAL VIEWERS | ADULTS 25-54 | ADULTS 18-49 | HOUSEHOLDS | |
| GOOD MORNING AMERICA | 2,785,000 | 0.4/11; 506,000 | 0.2/10; 331,000 | 1.9/13 |
| TODAY | 2,772,000 | 0.5/14; 650,000 | 0.3/13 433,000 | 1.8/13 |
| CBS MORNINGS | 1,998,000 | 0.3/7; 341,000 | 0.2/ 7; 216,000 | 1.4/10 |
1.4/10
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live+SD Current Week (w/o 2/10/25), Previous Week (w/o 2/3/25) and Year-Ago Week (w/o 2/11/24). Most Current Data Stream: 2024-2025 Season (9/23/24-2/16/25) and 2023-2024 Season (9/25/23-2/18/24). Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.
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ABC News Media Relations
Brooks Lancaster | brooks.lancaster@abc.com
Jordan Littlejohn | jordan.littlejohn@abc.com