Press release - Ratings
March 25, 2025
‘GMA3: WHAT YOU NEED TO KNOW’ OUTDELIVERS NBC IN TOTAL VIEWERS
‘GMA3’ Increases Week-to-Week in Total Viewers, Outdelivers NBC by Its Largest Lead in Nearly 1 Year
Season to Date, ‘GMA3’ Ranks No. 1 in Total Viewers for the 3rd Straight Season
“GMA3: What You Need to Know” averaged 1.364 million Total Viewers, 119,000 Women 25-54 and 88,000 Women 18-49 during the week of March 17, 2025, based on Live+Same Day Data from Nielsen Media Research, leading “NBC News Daily” in Total Viewers.
- “GMA3” outdelivered “NBC News Daily” (1.083 million) by its largest Total Viewer lead (+281,000) in nearly 1 year — since w/o 4/8/24.
- “GMA3” was up week to week in Total Viewers (+3% – 1.364 million vs. 1.330 million).
- “GMA3” improved on the same week last year in Women 18-49 (+19% – 88,000 vs. 74,000).
- Season to date, “GMA3” ranks No. 1 in Total Viewers (1.401 million) versus CBS’ “The Talk” (1.240 million) and “NBC News Daily” (1.233 million) for the 3rd straight season. In addition, “GMA3” is improving versus the comparable weeks last season in Women 18-49 (+7% – 107,000 vs. 99,000).
Emmy® Award-nominated “GMA3: What You Need to Know” is a one-hour program co-anchored by Eva Pilgrim and DeMarco Morgan, airing weekdays at 1:00 p.m. EDT|12:00 p.m. CDT on ABC. Catherine McKenzie is the executive producer.
Week of March 17, 2025:
| PROGRAM AVERAGES | TOTAL VIEWERS | Women 25-54 (000) | Women 18-49 (000) |
| “GMA3” | 1,364,000 | 119,000 | 88,000 |
| “NBC News Daily” | 1,083,000 | 127,000 | 88,000 |
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live+SD Current Week (w/o 3/17/25), Previous Week (w/o 3/10/25) and Year-Ago Week (w/o 3/18/24), or as dated. Most Current Date Stream: 2024-2025 Season: 9/16/24-3/23/25 for “GMA3” and 9/23/24-3/23/25 for “NBC News Daily” and “The Talk.” Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.
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ABC News Media Relations
Brooks Lancaster
brooks.lancaster@abc.com
Jordan Littlejohn
jordan.littlejohn@abc.com