Press release - Ratings
March 11, 2025
‘GMA3: WHAT YOU NEED TO KNOW’ OUTDELIVERS NBC ACROSS THE BOARD
‘GMA3’ Improves Year to Year and Week to Week in Total Viewers and Both Key Women Demos
Season to Date, ‘GMA3’ Ranks No. 1 in Total Viewers for the 3rd Straight Season
“GMA3: What You Need to Know” averaged 1.431 million Total Viewers, 161,000 Women 25-54 and 118,000 Women 18-49 during the week of March 3, 2025, based on Live+Same Day Data from Nielsen Media Research, beating “NBC News Daily” in all key target demos.
- “GMA3” increases week to week in Total Viewers (+9% – 1.431 million vs. 1.318 million), Women 25-54 (+24% – 161,000 vs. 130,000) and Women 18-49 (+22% – 118,000 vs. 97,000).
- “GMA3” also improved year to year across the board: Total Viewers (+3% – 1.431 million vs. 1.393 million), Women 25-54 (+14% – 161,000 vs. 141,000) and Women 18-49 (+20% – 118,000 vs. 98,000).
- On Monday (3/3/24), “GMA” turned in its strongest telecast in Women 25-54 (203,000) in 2 months — since 1/9/25.
- Season to date, “GMA3” ranks No. 1 in Total Viewers (1.405 million) versus CBS’ “The Talk” (1.240 million) and “NBC News Daily” (1.245 million) for the 3rd straight season. In addition, “GMA3” is improving versus the comparable weeks last season in Women 18-49 (+7% – 107,000 vs. 100,000).
Emmy® Award-nominated “GMA3: What You Need to Know” is a one-hour program co-anchored by Eva Pilgrim and DeMarco Morgan with Dr. Darien Sutton, airing weekdays at 1:00 p.m. EDT|12:00 p.m. CDT on ABC. Catherine McKenzie is the executive producer.
Week of March 3, 2025:
| PROGRAM AVERAGES | TOTAL VIEWERS | Women 25-54 (000) | Women 18-49 (000) |
| “GMA3” | 1,431,000 | 161,000 | 118,000 |
| “NBC News Daily” | 1,198,000 | 144,000 | 98,000 |
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live+SD Current Week (w/o 3/3/25), Previous Week (w/o 2/24/25) and Year-Ago Week (w/o 3/4/24), or as dated. Most Current Date Stream: 2024-2025 Season: 9/16/24-3/9/25 for “GMA3” and 9/23/24-3/9/25 for “NBC News Daily” and “The Talk.” Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.
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ABC News Media Relations
Brooks Lancaster
brooks.lancaster@abc.com
Jordan Littlejohn
jordan.littlejohn@abc.com