Season Premiere of ABC’s ‘The Rookie’ Jumps More than 4.5x Among Adults 18-49 After Delayed Multiplatform Viewing

“The Rookie” (8.2 million Total Viewers and 1.43 rating in AD18-49):

After just seven days of viewing across linear and digital platforms, the season five premiere of ABC’s “The Rookie” jumped more than 4.5x over its initial Live+Same Day Adult 18-49 rating with a delayed-viewing lift of +361% (1.43 rating vs. 0.31 rating). In addition, “The Rookie” catapulted to 8.2 million Total Viewers after seven days of multiplatform viewing, marking an increase of almost +5.0 million viewers over its Live+Same Day average (+4.8 million – 8.2 million vs. 3.4 million).

Based on linear Live+7 Day program ratings, the season five premiere of “The Rookie” improved over the series’ prior season average by 8% in Total Viewers (6.4 million vs. 5.9 million).

•  “The Rookie” premiered as Sunday’s No. 1 scripted program in Total Viewers (6.4 million).

Source: The Nielsen Company, National Live+7 Day Program Ratings and preliminary ABC Multiplatform+7 Day Ratings for 9/25/22.

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Salima Merchant
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